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What is the key to a successful video marketing campaign?   Making use of videos or running video marketing campaigns is a great way to get customers’ attention because most of the customers do not like to read about stuff. They prefer to watch little ads instead. That is why video marketing is making its way in Digital Marketing Agency Dubai more and more. These ads are created using different video creation tools and then are promoted through Google Ads management, Facebook ads management, Snapchat ads management, Instagram ads management, etc.     But almost everyone is promoting their products and services through videos but there are some that take more benefit from video marketing. What is the key to their successful video marketing campaigns? In this article, we will tell you about three main factors that are considered most important in a video marketing campaign of a digital marketing agency    Generating awareness The first and foremost purpose of a video marketing campaign is to let people know about your products and services. That is why in your videos you should focus more on defining and explaining your products so that people may have clarity of mind before making a purchase. You should not neglect the most important part of a video marketing campaign and should create videos that are meant to generate awareness among people about your products.   Developing Interest A social media agency Dubai should create content in your videos that are meant to compel people towards your purpose. Your content should develop an interest in people about your products and services. Because without interest people will not buy from you.   Creating conversions At this stage, the traffic is in your hand and all you need to do is to convert that traffic into your potential customers. It is an easy but quite tricky part and some people do not know how to pursue it. The best way to create conversions is by developing an interaction, giving an on-time response, and treating every client with respect.